The ETC releases first european study and research results about theatre audience development conducted in theatres from 17 countries
Empirical evidence about situation and audiences of theatres in Europe so far has been rather heterogeneous. The resulting lack of comparable data is a major challenge when discussing new tools and measures for audience development for theatres. Which theatres might be comparable? Which trends and patterns are similar in the different countries? Despite their differences they all face a mutual challenge: to contribute to cohesion, tolerance and democracy in changing societies by establishing and strengthening their relationship to existing and new audiences. The present study of ETC, performed by the Center for Audience Development (ZAD) at the Freie Universität Berlin, has colluded standardised status-quo information from 24 exemplary theatre organisations from 17 different countries into an insight into the situation and the audience of theatres in Europe. The study cannot claim to give a complete overview of Europe´s theatre landscape. It nevertheless contributes to establishing evidence-based audience development in theatres and thus to innovate and creative development in Europe. The outlined information points to trends and tendencies across national boarders and shall serve as a starting point for future work, offer guidance in developing theatre audiences and be used as benchmark.
About the work process
In collaboration with the Institute for Arts and Media Management (IKM) at Free University Berlin the ETC initiated an Audience Development Study for European Theatre Audiences in 2013.
The aim of the conducted research is to establish an integrated framework for providing knowledge about audiences of European theatre. Almost all member theatres of the ETC take part in this study which will be conducted on 4 different levels.
A detailed description of the applied methods for this project can be found here.
Click here for information on the kick-off-workshop on May 29th in Berlin, 2013.